LOEWE 7 Plata is a new fragrance inspired by the 7 values that characterize the LOEWE 7 man: a man of contrasts that seeks to learn and apprehend every day. A rational person, who nevertheless does not lose sight of his instinct and lets himself go. Eager to live new experiences, close and down to earth, cultured and conceptual.
The iconic family bottle becomes a curved mirror with LOEWE 7 Plata. A modern, almost technological bottle. The family's common ingredients are joined by a metallic touch with cold notes that transmit the family's light blue, providing an intimate and energizing sensation.