Want the London look? Fill, sculpt and fix brows with Brow This Way Pomade. Creamy yet non-smudging waterproof formula provides uniform buildable coverage for intense yet natural-looking brows. Last 24Hrs, and does not transfer or fade. Easy and quick to apply, it is the ideal on-the-go brow formula for perfectly shaped, instantly flawless-looking brows. Glides on smoothly and quickly for intense yet natural-looking brows. Draw small strokes along the shape of the brow until it is filled in. Keep adding small strokes until you achieve your desired brow look, whether it is natural or more intense. Can be sharpened. For those who want instantly fuller, defined yet natural-looking eyebrows. Ideal for those who are strapped for time and need an easy-to-use, colour-lasting formula.